The travel industry is entering a pivotal moment. As agentic AI (autonomous systems that can act on behalf of a user) becomes more feasible, the quality of data underpinning those systems becomes critical. According to PhocusWire, the ambition is for travel agents to evolve into AI agents that can make decisions without human supervision. But that ambition depends on trust, and trust depends on clean, consistent, and interoperable data. 

Agentic AI refers to autonomous systems capable of setting goals, making decisions and taking actions to achieve those goals without constant human oversight.

Unlike traditional AI reactive and task-specific agentic AI proactively plans, adapts and learns over time, breaking complex objectives into manageable steps and refining its approach based on real-world feedback. 

In the travel industry, this ability promises to transform how trips are planned, booked and managed, delivering fluid, responsive experiences that today’s travellers increasingly expect.