In Pursuit of Clean Data for an Agentic Travel Future

The travel industry is entering a pivotal moment. As agentic AI (autonomous systems that can act on behalf of a user) becomes more feasible, the quality of data underpinning those systems becomes critical. According to PhocusWire, the ambition is for travel agents to evolve into AI agents that can make decisions without human supervision. But that ambition depends on trust, and trust depends on clean, consistent, and interoperable data.