If you’ve ever breathed a sigh of relief at the end of a long software implementation, you’re not alone. That moment of “phew, we made it” often comes with a quiet forgetting—of all the promises made at the start, all the dazzling demo moments, and all the bold claims about how this new solution would revolutionise your business.

CRM (Customer Relationship Management) implementations often fail due to a combination of strategic, organisational, and technical issues. The most common reasons include poor planning, lack of clear objectives, inadequate integration of strategy and technology, insufficient organisational alignment, and misunderstanding the true nature of CRM as more than just software.

Customer Relationship Management (CRM) systems are vital for businesses looking to enhance customer engagement, streamline sales processes, and improve overall efficiency. However, implementing a CRM is not as simple as selecting a platform and onboarding your team. A successful CRM implementation requires careful planning, alignment with business objectives, and a strategic approach to integration. Here are some key considerations when selecting and implementing a CRM system.